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Corporate Entrepreneurship & Innovation: Michael H. Morris, Donald F. Kuratko, Jeffrey G. Covin

판사항
2nd ed
발행사항
Mason, Ohio: Thomson/South-Western, 2008
형태사항
xvi, 432 p. : ill. ; 24 cm
서지주기
Includes index
소장정보
위치등록번호청구기호 / 출력상태반납예정일
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자료실E203501대출가능-
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  • 등록번호
    E203501
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    대출가능
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    위치/청구기호(출력)
    자료실
책 소개
Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.