
단행본
A Course in Behavioral Economics
- 발행사항
- New York : Palgrave Macmillan, 2012
- 형태사항
- xvii, 247p. : ill ; 25cm
- 서지주기
- Includes bibliographical references (p. 236-239) and index
- 주제명
- Economics - - Psychological aspects
소장정보
위치 | 등록번호 | 청구기호 / 출력 | 상태 | 반납예정일 |
---|---|---|---|---|
이용 가능 (1) | ||||
자료실 | E205960 | 대출가능 | - |
이용 가능 (1)
- 등록번호
- E205960
- 상태/반납예정일
- 대출가능
- -
- 위치/청구기호(출력)
- 자료실
책 소개
Written as a self-contained, one-semester text, this book presents behavioral economics(specifically behavioral theories of decision) by comparing and contrasting them to mainstream (neoclassical) economics. Ideal for advanced undergraduate students of economics, philosophy, psychology, marketing, and political science. Explains orthodox neoclassical theory in each section and expands by discussing behavioral models. Many illustrations, examples, and exercises to illustrate the theory
A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the most influential areas of economics today. Covering all core areas of the subject, the book requires no advanced mathematics and is full of examples, exercises, and problems drawn from the fields of economics, management, marketing, political science, and public policy, among others. It is an ideal first textbook for students coming to behavioral economics from a wide range of disciplines, and would also appeal to the general reader looking for a thorough and readable introduction to the subject. Available to lecturers: access to an Instructor's Manual at www.palgrave.com/economics/angner, containing sample syllabi, an instructor guide, sample handouts and examinations, and PowerPoint slides.
A Course in Behavioral Economics is a concise and reader-friendly introduction to one of the most influential areas of economics today. Covering all core areas of the subject, the book requires no advanced mathematics and is full of examples, exercises, and problems drawn from the fields of economics, management, marketing, political science, and public policy, among others. It is an ideal first textbook for students coming to behavioral economics from a wide range of disciplines, and would also appeal to the general reader looking for a thorough and readable introduction to the subject. Available to lecturers: access to an Instructor's Manual at www.palgrave.com/economics/angner, containing sample syllabi, an instructor guide, sample handouts and examinations, and PowerPoint slides.
목차
Preface
INTRODUCTION
1 Introduction
1.1 What is this book?
1.2 The origins of behavioral economics
1.3 Methods
1.4 Looking ahead
I CHOICE UNDER CERTAINTY
2 Rational Choice Under Certainty
2.1 Introduction
2.2 Preferences
2.3 Rational preferences
Box: Logical symbols
2.4 Indifference and strict preference
Box: How to do proofs
2.5 Preference orderings
2.6 Choice under certainty
2.7 Utility
Box: A final word about proofs
2.8 Discussion
3 Decision-making Under Certainty
3.1 Introduction
3.2 Opportunity costs
3.3 Sunk costs
3.4 Menu dependence and the decoy effect
3.5 Loss aversion and the endowment effect
3.6 Anchoring and adjustment
3.7 Discussion
II JUDGMENT UNDER RISK AND UNCERTAINTY
4 Probability Judgment
4.1 Introduction
4.2 Fundamentals of probability theory
4.3 Unconditional probability
Box: Odds
4.4 Conditional probability
4.5 Total probability and Bayes's rule
4.6 Bayesian updating
4.7 Discussion
5 Judgment Under Risk and Uncertainty
5.1 Introduction
5.2 The gambler's fallacy
5.3 Conjunction and disjunction fallacies
5.4 Base-rate neglect
5.5 Confirmation bias
5.6 Availability
5.7 Discussion
III CHOICE UNDER RISK AND UNCERTAINTY
6 Rational Choice Under Risk and Uncertainty
6.1 Introduction
6.2 Uncertainty
6.3 Expected value
6.4 Expected utility
6.5 Attitudes toward risk
6.6 Discussion
7 Decision-Making under Risk and Uncertainty
7.1 Introduction
7.2 Framing effects in decision-making under risk
7.3 Bundling and mental accounting
7.4 The Allais problem and the sure-thing principle
7.5 The Ellsberg problem and ambiguity aversion
7.6 Probability weighting
7.7 Discussion
IV INTERTEMPORAL CHOICE
8 The Discounted Utility Model
8.1 Introduction
8.2 Interest rates
8.3 Exponential discounting
Box: Discount rates
8.4 Discussion
9 Intertemporal Choice
9.1 Introduction
9.2 Hyperbolic discounting
9.3 Choosing not to choose
9.4 Preferences over profiles
9.5 Discussion
V STRATEGIC INTERACTION
10 Analytical Game Theory
10.1 Introduction
10.2 Nash equilibrium in pure strategies
10.3 Nash equilibrium in mixed strategies
10.4 Equilibrium refinements
10.5 Discussion
11 Behavioral Game Theory
11.1 Introduction
11.2 Social preferences: altruism, envy, fairness, and justice
11.3 Intentions, reciprocity, and trust
11.4 Limited strategic thinking
11.5 Discussion
VI CONCLUDING REMARKS
12 General Discussion
12.1 Introduction
12.2 Behavioral welfare economics
12.3 Assessing behavioral economics
12.4 Conclusion
Answer Key
Bibliography
Index