Behavioral scientist Dr. David Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation, and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job center helped an extra 10% of people go off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Now David Halpern and the Nudge Unit will help you to make better choices and improve your life. The Nudge Unit has attracted widespread media and public interest--large pieces have run in the New York Times and Economist; and it's been subject to case studies and reviews by the Harvard Business School and Goldman Sachs.

CONTENTS Cover About the BOOK About the Author Title Page Dedication Foreword Preface Section 1 A short history of nudging 1. Early steps 2. Nudging goes mainstream Section 2 Changing the world a nudge at time 3. Easy 4. Attact! 5. Social 6. Timely Section 3 Behavioural insights as a policy tool 7. Data and transparency 8. A differenet approach to big policy challenges 9. Well-being: Nudging ourselves, and each other, to happier lives 10. What works? The rise of experimental government Section 4 Where next? 11. Risks and limitations 12. Conclusion: Where next? Notes Index Acknowledgements Copyright