Management in marketing channels: Donald J. Bowersox ... [et al.]

저자

Bowersox, Donald J

단체저자

Michigan State University

발행사항

New York : McGraw-Hill, 1980

형태사항

viii, 390 p. : ill. ; 24 cm

총서사항

McGraw-Hill series in marketing

서지주기

Bibliography: p. 369-383

주제명

Marketing channels - - Management Marketing - - Management - - Case studies Marketing - - Management