Behavioral models for market analysis: foundations for marketing action jt. ed. by Francesco M. Nicosia

저자

Nicosia, Francesco M., | Wind, Yoram

발행사항

Hinsdale, Ill. : Dryden Press, 1977

형태사항

194 p. : ill. ; 25 cm

서지주기

Includes bibliographies

주제명

Competition Consumers Marketing research