Public and nonprofit marketing--cases and readings: jt. by Christopher H. Lovelock

저자

Lovelock, Christopher H

발행사항

Palo Alto, Calif. : Scientific Press ; New York : Wiley, 1984

형태사항

xiii, 378 p. : ill. ; 28 cm

서지주기

Includes bibliographies

주제명

Corporations, Nonprofit - - Marketing - - Case studies Corporations, Nonprofit - - Marketing Government business enterprises - - Marketing - - Case studies Government business enterprises - - Marketing