Readings in marketing management: a strategic perspective jt. compiled by Barry Berman

저자

Berman, Barry. | Evans, Joel R.

발행사항

New York : Wiley, 1984

형태사항

xiii, 478 p. : ill. ; 24 cm

서지주기

Includes bibliographical references and indexes

주제명

Marketing - - Management

키워드

Marketing