Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective?considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:

• Sustainable tourism in the Galapagos Islands
• The revival of battery-powered electric vehicles in Japan
• The transition from oil dependency to sustainability in Denmark
• The promise of sugarcane ethanol as a cleaner fuel alternative
• Sustainable urban mass transport

Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.

Praise for the book:

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth.
?Michael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management

… should be on the shelf of every manager and educator, as resource and inspiration.
?Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability

… an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness.
?Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables

Sharing successful examples of sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. It examines case studies of green products from a business perspective and considers both technological and public-policy concerns. The text examines success stories in green production including: the transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands. 

Chapter 1. Mapping the universe of green products Chapter 2. The need for sustainable energy systems Chapter 3. The transition from oil dependency to sustainability in Denmark Chapter 4. The revival of battery-powered electric vehicles in Japan Chapter 5. Sustainable urban mass transport Chapter 6. The promise of sugarcane ethanol as a cleaner combustion engine fuel Chapter The challenge of sustainable tourism Chapter Conclusion: Green product innovation and adoption Appendix 1: The green products universe Appendix 2: Essential readings on green products