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단행본

Strategic management and competitive advantage: concepts and cases

판사항
5th edition
발행사항
Boston : Pearson, 2012
형태사항
xxi, 373 p. ; 27 cm
서지주기
Includes bibliographical references and indexes
소장정보
위치등록번호청구기호 / 출력상태반납예정일
이용 가능 (1)
자료실E205743대출가능-
이용 가능 (1)
  • 등록번호
    E205743
    상태/반납예정일
    대출가능
    -
    위치/청구기호(출력)
    자료실
책 소개
For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. Teaching and Learning Experience This program will provide a better teaching and learning experience?for you and your students. Here’s how: Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts. Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs. This package contains: 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e
목차
Part 1: The Tools of Strategic Analysis Chapter 1 What is Strategy and the Strategic Management Process? Chapter 2 Evaluating a Firm's External Environment Chapter 3 Evaluating a Firm's Internal Capabilities Part 2: Business-level Strategies Chapter 4 Cost Leadership Chapter 5 Product Differentiation Part 3: Corporate Strategies Chapter 6 Vertical Integration Chapter 7 corporate Diversification Chapter 8 Organization to Implement Corporate Diversification Chapter 9 Strategic Alliances Chapter 10 Mergers and Acquisitions Chapter 11 International Strategies Appendix: analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index