
단행본
Strategic management and competitive advantage: concepts and cases
- 판사항
- 5th edition
- 발행사항
- Boston : Pearson, 2012
- 형태사항
- xxi, 373 p. ; 27 cm
- 서지주기
- Includes bibliographical references and indexes
소장정보
위치 | 등록번호 | 청구기호 / 출력 | 상태 | 반납예정일 |
---|---|---|---|---|
이용 가능 (1) | ||||
자료실 | E205743 | 대출가능 | - |
이용 가능 (1)
- 등록번호
- E205743
- 상태/반납예정일
- 대출가능
- -
- 위치/청구기호(출력)
- 자료실
책 소개
For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. Teaching and Learning Experience This program will provide a better teaching and learning experience?for you and your students. Here’s how: Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts. Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs. This package contains: 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e
목차
Part 1: The Tools of Strategic Analysis
Chapter 1 What is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm's External Environment
Chapter 3 Evaluating a Firm's Internal Capabilities
Part 2: Business-level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation
Part 3: Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 corporate Diversification
Chapter 8 Organization to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter 10 Mergers and Acquisitions
Chapter 11 International Strategies
Appendix: analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index