
단행본Management of technology & innovation
The Management of Technology and Innovation: A Strategic Approach
- 판사항
- 2nd ed
- 발행사항
- Mason, OH : South-Western, 2010
- 형태사항
- xxii, 388 p. : ill ; 24cm
- 서지주기
- Includes bibliographical references and index
소장정보
위치 | 등록번호 | 청구기호 / 출력 | 상태 | 반납예정일 |
---|---|---|---|---|
이용 가능 (1) | ||||
자료실 | E206206 | 대출가능 | - |
이용 가능 (1)
- 등록번호
- E206206
- 상태/반납예정일
- 대출가능
- -
- 위치/청구기호(출력)
- 자료실
책 소개
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
목차
Part I: LAYING THE FOUNDATION
General Electric: Changing with the Times
1. Management of Technology and Innovation: An Overview
2. Strategy Process and the Management of Technology and Innovation
Appendix 1: Social Responsibility and the Management of Technology and Innovation
Part II: INNOVATION: INTERNAL STRATEGY. GlaxoSmithKline: Successful Internal Innovation
3. Innovation: Planning
4. Internal Innovation: Implementation
5. Innovation: Evaluation and Control
Appendix 2: Innovation: Project Management and New Product Development
Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY. Acer Group: A Family of Brands
6. Obtaining Technology: Planning
7. Obtaining Technology: Implementation
8. Obtaining Technology: Evaluation and Control
Appendix 3: Managing Platforms and Portfolios of Technology
Part IV: BUILDING STRATEGIC MTI SUCCESS. Google: A Pattern of Success
9. Building Capabilities for MTI Success
10. Organizational Learning and Knowledge Management
Appendix 4: Waves of Innovation and Predicting the Future