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단행본Management of technology & innovation

The Management of Technology and Innovation: A Strategic Approach

판사항
2nd ed
발행사항
Mason, OH : South-Western, 2010
형태사항
xxii, 388 p. : ill ; 24cm
서지주기
Includes bibliographical references and index
소장정보
위치등록번호청구기호 / 출력상태반납예정일
이용 가능 (1)
자료실E206206대출가능-
이용 가능 (1)
  • 등록번호
    E206206
    상태/반납예정일
    대출가능
    -
    위치/청구기호(출력)
    자료실
책 소개
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
목차
Part I: LAYING THE FOUNDATION General Electric: Changing with the Times 1. Management of Technology and Innovation: An Overview 2. Strategy Process and the Management of Technology and Innovation Appendix 1: Social Responsibility and the Management of Technology and Innovation Part II: INNOVATION: INTERNAL STRATEGY. GlaxoSmithKline: Successful Internal Innovation 3. Innovation: Planning 4. Internal Innovation: Implementation 5. Innovation: Evaluation and Control Appendix 2: Innovation: Project Management and New Product Development Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY. Acer Group: A Family of Brands 6. Obtaining Technology: Planning 7. Obtaining Technology: Implementation 8. Obtaining Technology: Evaluation and Control Appendix 3: Managing Platforms and Portfolios of Technology Part IV: BUILDING STRATEGIC MTI SUCCESS. Google: A Pattern of Success 9. Building Capabilities for MTI Success 10. Organizational Learning and Knowledge Management Appendix 4: Waves of Innovation and Predicting the Future