단행본Irwin series in quantitative analysis for business
Mathematical Models and Methods in Marketing
- 발행사항
- Homewood, Ill. : R.D. Irwin, 1961 Whitefish, MT : Literary Licensing, 2012
- 형태사항
- 545 p. : ill ; 23cm
- 서지주기
- Includes bibliographical references and index
- 주제명
- Marketing - - Mathematical models
소장정보
| 위치 | 등록번호 | 청구기호 / 출력 | 상태 | 반납예정일 |
|---|---|---|---|---|
이용 가능 (1) | ||||
| 자료실 | E206559 | 대출가능 | - | |
이용 가능 (1)
- 등록번호
- E206559
- 상태/반납예정일
- 대출가능
- -
- 위치/청구기호(출력)
- 자료실
책 소개
Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
목차
I. Introduction to the use of models
II. Models of customer behavior
III. Conceptual models for determining promotional effort
IV. Individual company models of promotional effort
V. Sales forecasting and inventory management
Index