This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia’s needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.

This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia’s needs and efforts to improve the regional legal and economic conditions to support e-commerce.

List of figures List of tables Acknowledgements List of contributors Part I Understanding e-commerce Introduction: ASEAN development in the digital economy 1. E-commerce and international trade Part II Rules and regulations 2. Cross-border digital trade, e-commerce governance, and necessary actions ahead 3. The risks for ASEAN of new mega-agreements that promote the wrong model of e-commerce 4. E-commerce in free trade agreements and the Trans-Pacific Partnership Contents 5. An online dispute resolution scheme to resolve e-commerce disputes in ASEAN Part III Inclusive growth 6. Indonesia's preparation for the digital economy and e-commerce: infrastructure, regulatory, and policy development 7. E-commerce adoption by ASEAN SMEs and its domestic challenges: evidence from Malaysia 8. E-commerce development and Internet banking adoption in Cambodia 9. E-commerce in the Philippines: gains and challenges 10. Measuring e-readiness of Thailand in ASEAN: macro and micro e-commerce perspectives 11. Internet services and the potential for market access for rural agricultural households in Myanmar and Viet Nam Part IV Conclusion 12. ASEAN in the digital era: enabling cross-border e-commerce Index