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Principles of Behavioral Economics: Bringing Together Old, New and Evolutionary Approaches

발행사항
Cambridge : Cambridge University Press, 2022
형태사항
xxi, 518pages : graph ; 25cm
서지주기
참고문헌(p.470-498) 및 색인 수록
소장정보
위치등록번호청구기호 / 출력상태반납예정일
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책 소개
This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.